Serge Gandjumian

Designer Serge Gandjumian doesn't like the word "fashion." He feels that every person is unique, so the garment needs to be tailored to each person individually. “Fashion is just a faceless message sent to the public, and style comes when fashion becomes personal. People need to cultivate their taste – to see the right combinations, to understand what taste is in general,” says Serge. 

AMRES ART Batik, according to Serge, radiates special energy. "It simply invites a person to create. Each fabric is like a separate inspiring story about creativity, self-expression, and uniqueness. I am interested in incorporating that emotion into garments,” he says.