The artists and designers who gathered for this plein air session learned how to step out of creative stereotypes and became acquainted with new techniques of creative intuitive aesthetics. Business creators had the opportunity to better understand the value criteria of art and design and participate in a creative retreat. The participants of the plein air session delved into the psychology of images and their influence on creativity and business, performed a practical analysis of art and architecture in Vilnius Old Town, learned the creative method of "live action" and tried to apply it by painting, sketching jewelry, and modeling clothes.